Due to the challenges faced by organizations caused by the rapid global changes, the need arises for marketing professionals to be prepared to adapt to this new reality. MBA Marketing has been designed to encourage the best practices, the exchange of experiences and the discussion of concepts in Marketing, thus providing greater professional recognition and career development.
- Information
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Open Enrollment
Beginning of classes: March 06th, 2018
- Schedule of classes:
Tuesday 07h00 pm to 10h50 pm
Thursdays 07h00 pm to 10h50 pm
- Duration:
19 months
- Class Hours:
600 Hours
- Program Director:
Prof. Dr. Marcos Cortez Campomar
- Program Vice Director:
Profª. Drª. Ana Akemi Ikeda
- Contact:
Raquel Kiesshau
- Distinguishing Aspects
The MBA Marketing is one of the best in the country, according to the Brazilian ranking Você S/A magazine. Its participants are students with extensive professional experience who are current and potential executives of global organizations, allowing a qualified network, which is reinforced by the high standards of faculty, formed by masters and doctors with great theoretical and practical experience. The cases used in the course reflect real market situations, which contributes to the improvement in the decision-making processes in highly competitive markets. The theory learned is tested in the business game Markstrat. The lectures by professionals from major corporations, national and global, contribute to the sharing of experience and assimilation of business cultures, that are causing major changes in business management.
- Purpose
Provide marketing concepts and practices used in organizations today, by introducing the participants in the discussion of concepts considered frontier in this field, transmit knowledge, skills and tools necessary to the evolution of their careers and serve as a laboratory for exchange of experiences and development of new proposals in the area of marketing.
- Student Profile
The course is designed for executives of marketing and related areas of industrial, commercial and services companies, with higher degree for at least three years and who hold positions of Director or Manager in Marketing, Advertising, Promotion and Sales, National Sales , Distribution, Research and Market Analysis, or in leading positions in company staff. Professionals from other areas who are interested in Marketing are considered.
- Certificate
The Certificate of Course Conclusion issued by FFA-FIA Business School, will be granted to the student approved in the course in accordance with Resolution CNE / CES No. 1 of June 8,2007. It will be considered approved, the student who gets final average equal or higher than 7.0 (seven), and achieve a minimum frequency of 50% (fifty percent) of the scheduled classes of each course or module of the curriculum and, simultaneously, 75 % (seventy five percent) of the total class hours of the course , as well as approval of the Final Coursework. The student who meet these requirements will be awarded the graduate certificate lato sensu at the level of Specialization or MBA, accompanied by a transcript of grades.
- Location
Nações Unidas Educational Unit
Address: Ave. Nações Unidas, 7.221 - Pinheiros - CEP: 05425-070 - São Paulo - SP
- Investment
Refer to the course secretariat